Narrative Architecture, Game and Theme Park Design

Don Carson, who worked as a Senior Show Designer for Walt Disney Imagineering, has argued that game designers can learn a great deal by studying techniques of “environmental storytelling,” which Disney employs in designing amusement park attractions: “The story element is infused into the physical space a guest walks or rides through. It is the physical space that does much of the work of conveying the story the designers are trying to tell [...]. Armed only with their own knowledge of the world, and those visions collected from movies and books, the audience is ripe to be dropped into your adventure. The trick is to play on those memories and expectations to heighten the thrill of venturing into your created universe” 

 JENKINS, Henry - GAME DESIGN AS NARRATIVE ARCHITECTURE.

Read also:  CARSON, Don - Environmental Storytelling: Creating Immersive 3D Worlds Using Lessons Learned from the Theme Park Industry.