HUB

HUB is a dutch footwear brand which designs casual but sophisticated and minimal looking sneakers. The orange Z-stich is the brand's characteristic trademark. It's name derives from the eponymous english term for a place where people meet and activities flow.

The brand presents itself as anti-hipster as they say:

Tired of the current obsession with vintage and the unhealthy adoration of the past, they [the founders] wanted to seize the moment and capture the constantly changing nature of 'the city': combining the impulsiveness of urban life and a high standard of style and quality through design. Owing to two of the company's founders, Huub van Boeckel and Tim Rompa, being former professional tennis players, tennis has naturally been an influence on the design of HUB Footwear shoes. The tennis soles are combined with a casual and clean upper look, resulting in a combination of sport, street and fashion elements, a 'sophisticated sneaker'. A central characteristic of HUB Footwear's various designs is the iconic orange Z-stitch, once placed as a physical connection on the sneakers to strengthen the seams, nowadays it's the brand's icon and more a metaphorical connection to challenge HUB Footwear wearers to connect with the worlds around and within them, than a structural device.

Metaphors aside, they make gorgeous looking shoes.

And also for the girls!